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Generating More Leads From Your Outdoor Website

Many of our clients want to know how they can improve their traffic organically (without paying for Adwords) and generate more web inquiries in the process. Understanding why some websites are more popular than others is the first step to improving your own website and making the necessary adjustments to bring in more leads, so that's where we're going to start. For now, we're not going to talk about specific Search Engine Optimization techniques, keyword do's and don'ts, but rather, the general concepts you need to grasp before your website can succeed on the internet.

Let's say you're the owner of an up and coming hunting operation in Illinois. You offer guided and semi-guided hunts for trophy whitetail deer. Chances are, you have a few dozen competitors doing the same thing, and wanting new business just as much as you do. So simply having a website, with a description of your services and a few pictures ain't gonna do the trick. What is required to succeed is that you analyze your competition carefully, exploit their weak points and market your website to take advantage of these weaknesses. You also have to explain your services in a unique and refreshing manner, show potential hunters that you're not just like the other outfitters in your area, you are the best, and if they're looking for a good time they should choose you and not the other guys. In short, your website has to stand out and be truly different from the rest, it has to show that your company understands its clients and their individual needs in a way that your competitors just can't.

Let's examine some of these key concepts in more detail.

1) Analyzing The Competition

Everybody wants a popular website that generates countless leads and revenue, but few business owners are willing to put in the work required to make this happen. Simply, don't be lazy; If you're wanting to increase your traffic you need to work hard at it, and this hard work begins with researching what your competitors are doing right, what they're doing wrong, and creating a winning strategy for your own website and ultimately your business.

Take a look at how they write about themselves, carefully examine their 'About Us' page and get familiar with the terms and phrases they employ to explain their services. Think of what's missing. Pretend you're a hunter looking to book a guided hunting trip with your wife and kids; You have questions, concerns, doubts and anxiety. You want to be re-assured that your family hunting excursion will be safe, fun, exciting, and that the outfitter you book with is professional and knowledgable.

Your website needs to do a superb job at getting these points across. It needs to effectively convince your visitors that your outfit is the one and only they should consider. Carefully analyzing your competition can give you the advantage needed to make your website wildly successful, if you use this knowledge wisely that is.

2) Positioning Your Website

So, now that you've seen what your competitors are up to, and you have some ideas for your own website, think of how you can develop an edge for your site, how to avoid the cliches and overstated phrases that make you seem like you're just one of the bunch. Begin by structuring your winning strategy: Find a different way to write about your company, explain your services in a fresh new way to generate interest. Remember that chances are, your prospect visited another 3 or 4 sites before they landed on yours, so it's your job to make it stand out and convince them that you're the one they need to contact.

3) Understanding Potential Clients

What do you look for in a website? What is it you wish to know before deciding to do business with a particular company? Consider this carefully, and build your website around this notion. Many outdoor-based business owners make the mistake of thinking of their website as a glorified business card; an online brochure complete with pictures and text. Don't do that. In today's fast-paced e-commerce world, your website is the face of your company. It sets the tone and creates an image that can either make you or break you as a business. Your outdoor website can be your most powerful and effective method of advertising, or it can just sit there and be seen by no one. Offer something unique, keep your content fresh, and you will eventually see a return on your investment.

4) Make It Easy For Prospects to Contact You

Lastly, your website needs to make it easy for anyone to reach you. You'd be surprised how many websites we see on a daily basis that seem to go out of their way to hide all contact information, some barely have any at all. Make it easy for prospects to contact you! Have a phone number and email address displayed on every page of your site, and provide an easy-to-use contact form that can be filled out quickly and effortlessly. In fact, have at least 2 phone numbers listed and an alternate email address as well. If your visitors have a hard time contacting you, they will move on to the next website and give up on you before you've had a chance to make your case. Understanding this is key to your online success, and although it seems fairly obvious, many business owners miss this concept entirely.

We hope you found our insight interesting and worth your while. If so, check back soon for more tips on generating inquiries and leave your comments below, we'll be glad to read and reply to them.

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